Ident and logo ideas

Today in class our group discussed different names and designs for our thriller ident. As a group we agreed on the name Panoptic Productions and came up with four different overall designs for our ident/logo designs. Each one differs from the others as then the decision process would be easier. Whereas if we had made the idents/logos similar, it would be difficult to choose which is our favourite. All the files were saved into two seperate files, .psd, the photoshop file in order for them to be edited later and the .png, file so that the empty areas reamin transparent.

We chose our production company name to be 'Panoptic productions'. This is because the word 'Panoptic' means to veiw things from many directions linking to the idea of our coursework as each shot from our thriller will have to be veiwed from different directions in order to make the opening of a high quality.

Design 1

This design was inspred by a drawing which Connor had drawn some time ago. Cartoon clouds are often used by artists who wish to specialise in forms which are less realistic than others. The font within the cloud is elegant and the colour of the font, blue, corroborates with cloud. This is because rain is blue, and rain of course comes from clouds. A glow was added to both the cloud and the text in order to make them seem more dainty and angelic. The grey background shown, would actually be transparent. the grey background in this is shown in order for the shape of the cloud to be shown.

Design 2

This is the second design we came up with. The white area shown would actually be transparent in the actually thriller. We decided to use faces angled in different directions as it realte sto our company name. The text, aswell the faces are very cartoon like to create the effect of a fun and young design. We feel as though this design is lacking in something, and therefore probably will be less likely to use it for our final production company ident.

Desing 3



This design is inspired by paint splats. Bold colours, pink and purple, were chosen as they stood out from the page and are more eye catching. Also the font is bold and eye catching. The desing is simple, but also effective and we think it would go down well pnce placed onto livetype.

Design 4

This design is the groups favourite from the four. This is an ironic take on Columbia pictures ident. Columbia pictures use a women featured as standing on a podium holding a torch. We created the character withing the ident and placed him on a podium just as Columbia pictured has done. We come from an industrialised area and therefore chose to add a skyline to the design. The white area shown will in fact be transparent. Once placed into Livetype, We could edit it and would use a background of moving clouds, another reference to Columbia Pictures. The text is separate from the picture it can then be moved freely on the page once we edit it on livetype. It can be placed exactly where we would like it on the screen, without shifting the design of the ident.